Billed as “a singular mix of cutting-edge design fused with a celebration of arts and tradition,” Okay11 Musea on Hong Kong’s waterfront is an immersive expertise primarily concentrating on millennials.
Way more than only a place to buy, it celebrates tradition, artwork and design over 10 exquisitely designed flooring. The visionary behind the event, 39-year-old Adrian Cheng says his inspiration was for it to be “A Muse by the Sea”.
The cornerstone of a US$2.6 billion redevelopment of a vacated dockside space the place cargo was as soon as offloaded from ships within the pre-containerisation period, Okay11 Musea marks a major amplification of the unique Okay11 Artwork Mall idea launched close by in 2009 which has since spurned a community of 9 centres throughout Larger China both full or beneath development.
“Our imaginative and prescient is to reinvigorate the district along with 100 artistic powers hailing from completely different disciplines and cultures, to make Okay11 Musea the ‘Silicon Valley of Tradition’ and inject artwork, structure, design, sustainability and all types of cultures into the brand new shopper’s each day life,” says Cheng.
“Okay11 Musea is past a cultural-retail landmark, it’s the centrepiece of Victoria Dockside that can encourage international millennials, and facilitate a broader dialogue on the interconnectedness of creativity, tradition and innovation.”
The 100 ‘artistic powers’ Cheng refers to are worldwide and native architects, artists and designers. Amongst them: Kohn Pedersen Fox Associates, James Nook Area Operations, OMA led by Rem Koolhaas and David Gianotten; Bangkok-based panorama and design studio PLandscape, UK lighting specialist Speirs + Main, Denmark’s award-winning playground designers Monstrum, and Hong Kong-based structure studios Stefano Tordiglione Design and LAAB.
The 1.2-million sqft centre options greater than 50,000sqft of residing ‘inexperienced partitions’, an city rooftop farm, and a world-class artwork assortment of greater than 40 items. Retail tenants have been inspired to create distinctive areas and emphasise their design credentials in addition to their inventory. Many have launched their shops with limited-edition collections completely out there at Okay11 Musea.
Hong Kong debutantes
The tenancy lineup contains manufacturers new to Hong Kong – and even Asia. Fittingly, maybe, The Museum of Trendy Artwork (MoMA) Design Retailer has opened its largest outlet within the area. British meals model Fortnum & Mason and Moda Operandi have additionally opened their first shops in Asia.
The L’Ecole Faculty of Jewellery Arts, supported by Van Cleef & Arpels, has opened its first location exterior Paris and Yohji Yamamoto its first idea boutique in Hong Kong.
Different standout shops embrace flagships and new ideas by Alexander McQueen, Mild Monster, Golden Goose, Off-White, Sergio Rossi and Tumi. Legoland has launched its first academic idea Discovery Centre in Hong Kong.
Every of Okay11 Musea’s flooring has a special artwork focus, spanning street-inspired works via to sculptures and impressionist works. Launched with a Van Gogh portray on mortgage, the advanced will function a platform for world-renowned and rising creative abilities with a debut artwork assortment that includes works from over 40 main worldwide and Hong Kong up to date artists. The curation of the gathering is impressed by town’s waterfront tradition, meticulously collected and curated in context to its geographical location, beneath the course of its founder Adrian Cheng.
On the constructing’s core is a 35-metre excessive atrium dubbed Opera Theatre, which options lots of of lights to spark curiosity and creativity, taking the type of a galaxy or a mysterious physique of stars. An natural and root-like sculpture Escalating Climbers weaves skywards over two flooring in direction of the guts of the house, a large, suspended Gold Ball.
The historical past of the positioning and its waterfront location closely influenced Okay11 Musea’s inside design. At Muse Version, the place the MoMA Design Retailer and cult style label Off-White are located, the whole unique waffle ceiling construction from 1970s has been preserved and additional modernised by Speirs + Main via creative lighting design. The design of this distinctive part – with mouth-blown glass lightings that resemble lighthouses, and its flooring of a cement-and-shell combine – is a tribute to the district’s nautical connection.
Italian basement type
Within the B2 basement degree, Stefano Tordiglione Design conjured up a totally new retail expertise.
“We constituted a creative, ergonomic and theatrical spatial expertise somewhat than a traditional procuring atmosphere; someplace international millennials can come collectively to find their muse,” mentioned artistic director Stefano Tordiglione.
Taking reference from the Northern Galleria in Italy, ST Design crammed each nook of the 8000sqm B2 degree with trendy luxurious and class. Sliding doorways in black grid for all of the retailers give the entire space what Tordiglione describes as “a homogeneous and timeless environment”.
“It additionally supplies an ordinary platform for the retailers to current their manufacturers’ character in an efficient manner whereas sustaining the picture of the shopping center.”
Strolling via the B2 retailers, clients will enter the Meals Playground the place completely different tones of wooden define completely different seating zones inside the up to date house.
One other notable design is the vintage-looking public washrooms contained in the B2 degree. Quite than the standard monotone supplies, the women’ room is fitted with a collection of glass panels in several shades of purple, pink and crimson because the cubicles’ doorways. For the boys’s room, brass wash basins with iron bases harmonise with the trendy retro environment.
“Retail will not be about procuring any extra, it’s about making a one-of-a-kind expertise for shoppers, particularly for many who crave for a ‘phygital’, each bodily and digital procuring expertise,” mentioned Tordiglione. “The brand new retail expertise can also be about inspiration and the chemical response with all of the creative ideas demonstrated within the space.”
A Kube exterior
Outdoors the advanced, Kube by Dutch architects OMA (Workplace for Metropolitan Structure) is a cube-shaped kiosk the place guests can sit in cubical stone chairs taking a look at Hong Kong’s skyline on aluminium panels whose anodized-finish tinge the view in a particular golden filter. It homes town’s latest % Arabica gourmand espresso stand.
Bohemian Backyard, an oasis unfold throughout the two-level rooftop, options an alfresco eating house, water function and a setting for occasions equivalent to gala dinners or out of doors cinema screenings.
A 2000sqft Sunken Plaza amphitheatre house is lined with interactive lighting and water options, offering audiences with an intimate street-level setting for performing arts, cinema and stay music actions by Kulture 11.
Youngsters are usually not forgotten, both: Peacock Playground is a vigorous and vibrant attraction perched within the Bohemian Backyard comprising custom-designed play gear together with a reclining peahen, a gaggle of peacocks and a nine-metre-tall Papa Peacock, whose flowing tail doubles as a ladder to a six-metre tubular slide. And Donut Playhouse, an oval-shaped construction is residence to Donut, a 10-metre-tall big which can also be Hong Kong’s largest indoor slide constructed inside a procuring advanced.
Cheng, the creator
The mastermind of all this, Cheng, is a consummate innovator. The manager vice chairman of property big New World Growth, he’s the grandson of its billionaire founder Cheng Yu Tung and third-generation inheritor of considered one of China’s most influential enterprise households. The identical household based Hong Kong-listed jewelry retail group Chow Tai Fook, which finally depend had 3248 shops throughout Larger China and Southeast Asia.
Cheng can also be co-founder of enterprise capital firm C Ventures, which partnered with Chow Tai Fook and New York startup Flont to launch a jewellery-rental service in Asia, enabling shoppers to find and put on high-end jewelry they might not be capable to afford to purchase. He arrange the Okay11 Artwork Basis to encourage and foster aspiring artists and promote public artwork schooling and was this yr appointed the primary international ambassador of the Council of Trend Designers of America, with a mandate to help American designers as they search development for his or her manufacturers abroad.
“Ten years in the past, we set out on an formidable undertaking to rework the Tsim Sha Tsui promenade into an arts and tradition precinct, and Okay11 Musea is the ultimate, most necessary piece of the puzzle,” says Cheng.
- This function initially appeared within the quarterly Inside Retail Asia journal. To subscribe to the print or digital variations, take a look at our store here.